Welcome: ELLUSTRÖS
We are thrilled to be onboarding Diana Gillstorm, Founder of ELLUSTRÖS into the GB Accelerator’s Growth Program.
ELLUSTRÖS has a mission is to empower customers with the knowledge and means to achieve optimal posture, leading to improved health and well-being.
The company’s journey began with a focus on ergonomic workstation assessments, where Diana identified the inefficiencies of traditional office chairs that often lacked adequate adjustability and precision. This realization led to the development of the SMART Chair and the TRÖS Bespoke App, offering users a personalized ergonomic experience and eliminating the need for an ergonomist.
Under Diana’s leadership, ELLUSTRÖS is poised to disrupt the $14 billion office chair market and the $100 billion IoT-SMART home market with its groundbreaking solutions. Her commitment to innovation is demonstrated by securing a U.S. patent and earning recognition as one of the 25 Best Non-Obvious Innovation Award Winners at CES 2024.
Diana's extensive background in ergonomic assessments and her dedication to improving workplace wellness have been evident throughout her career. Prior to founding ELLUSTRÖS, she served as Provincial Director for a large Health Care company, where she significantly contributed to healthcare innovation and education. Her work has been published in numerous journals and presented at prestigious conferences, focusing on topics such as fall prevention in long-term care, outcome measures, and UV-C use in wound management.
Through her leadership and innovative approach, Diana has automated ergonomics with IoT ingenuity, making significant strides in the field and setting new standards for ergonomic seating solutions. Her resilience and strategic decision-making continue to propel ELLUSTRÖS to the forefront of the industry.
Over the next months, Diana will be working with the GB Accelerator team and her Mentors, Daniel Shaw, Glenn Hayworth, Rob Furse & Morten Kongsted to unlock the next level for ELLUSTRÖS.
Is our Growth Program right for you?
Our Growth Program is customized to your specific needs, and we work closely with you to develop strategies that set your business up for success.
Through our program, we will pair you with a team of dedicated expert mentors who brings experience that is relevant to your specific challenges. You will work 1:1 with your mentors for 4 months, and get access to additional mentors for individual consultations as needed.