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AI Pathway Grow Smarter: AI for Demand Generation

  • Collingwood Library, Community Room B&C, 3rd Floor 55 Sainte Marie Street Collingwood, Ontario, L9Y 1H8 Canada (map)

Move beyond AI prompts and discover how AI can help you solve real business challenges. Attend one workshop or all five!

THE WORKSHOP

Creating more content won't grow your business. Creating the right content will.

Use AI to build a focused, differentiated demand generation engine from awareness through nurture without sounding generic.

Creating more content does not always create more customers. Successful marketing starts with understanding your audience, delivering the right message, and consistently showing up where your customers are looking. This session will show you how AI can help you do that more efficiently while keeping your marketing authentic and aligned with your business.

You will create a practical AI assisted marketing campaign tailored to your business.

Whether you are promoting a new business, growing an established company, or looking to improve your current marketing efforts, you will leave with practical tools and a campaign you can continue building after the session.

What To Expect

After a guided presentation about using AI to build a focused, differentiated demand generation strategy, you'll work directly on your own business with support from mentors and AI tools to:

  • Generate campaign themes for your ideal audience. 

  • Build a content plan based on your customers' needs and pain points. 

  • Develop a lead magnet or value offer.

  • Draft an email or social media campaign.Strengthen your calls to action to encourage meaningful engagement.

Get Tickets

ABOUT THE SERIES

This session is the first event in Grow Smarter: The AI Pathway, a five-part workshop series designed to you use AI as a practical business tool to move the needle on common business problems.

Each event combines:

  • Pre-session materials and preparation exercises

  • Expert-led instruction

  • Mentor-supported hands-on application

  • Participant workbook activities

  • A practical business deliverable you can implement immediately

  • Networking opportunities and light refreshments

Attend individual sessions or join the full series to build an AI-enabled growth plan for your business. Register with your team and get 10% off: for 2+ tickets use code TEAM10

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September 24

AI Pathway Grow Smarter: AI for Product-Market Fit
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November 4

AI Pathway Grow Smarter: AI to Automate Key Processes